Weekly WebOps Status Update

Ortho 99 Plus 1

March 30 – April 3, 2026

On Track
Prepared by
Bear Hair Dev Consulting
Prepared date
2026-04-03
Weekly Pulse On Track Momentum: Steady

March closed with Beach mobile hero optimization, Adult Braces updated look and links, and time estimates for the six April SEO tasks. All 10 March hours were used. Active work is paused until the Monday, April 6 sync call so priorities, the Meta Pixel tracking decision, and April hour allocation can be aligned. No client action is needed before Monday.

March's 10 hours fully utilized. April work is paused until the Monday Apr 6 sync call to finalize priorities.

Site Health Snapshot

Uptime
100%
Healthy
No downtime incidents detected this week.
→stable
Security
Stable
Site remains protected.
→stable
Performance
Improving
Beach landing page mobile hero optimization applied. Cleaner mobile load.
↑improving
Backups
Healthy
Scheduled backups completed successfully.
Critical Paths
Monitoring
Meta Pixel Lead tracking pending sync call decision. Booking flow still works; attribution is the open item.

Progress This Week

User Experience Complete

Beach Landing Page Mobile Hero Optimized

Completed mobile hero image optimization on Mar 30. Edina approved the direction of removing hero images on mobile.

Impact: Mobile Beach page loads faster and cleaner. Addresses part of the low mobile performance scores identified in the recent analysis.

Marketing Enablement Complete

Adult Braces Page Refresh

Updated look, feel, and links on Mar 30. Positive feedback received from Kyra.

Impact: Adult Braces page is on-message and outbound links point to current destinations. Better experience for ad-driven visitors.

Visibility & SEO Complete

April SEO Task Time Estimates Added

Provided time estimates for six April SEO optimization tasks (completed Apr 1).

Impact: Kairos has clarity on what each SEO task will consume, supporting month-level budget planning.

Tracking & Measurement Complete

Sync Call Attendance Coordinated

Coordinated to add Kyra to the Apr 6 sync call so Meta Pixel decisions include the tracking-focused stakeholder.

Impact: The right people will be in the room for the tracking decision. Reduces back-and-forth after the call.

Currently In Progress

Marketing Enablement On Hold

All Active Work Paused Until Apr 6 Sync

Adult Braces anchor links, consultation form location selection, Beach and Bartram Park finals, Meta Pixel tracking decision, homepage SEO sequencing — all queued for decisions at the sync call.

Next step: Resume immediately after the Monday Apr 6 sync.

Next Up

  1. Attend the Apr 6 sync call (Dawn, Daniel, Kyra, Edina).
  2. Finalize Meta Pixel tracking approach (CareStack iframe embed is a candidate).
  3. Complete Adult Braces minor adjustments (anchor links, location selection).
  4. Beach and Bartram Park hero photography to be provided by Kairos so final updates can ship.
  5. Prioritize and schedule the April SEO optimization work.

Risks / Blockers

Active work on hold until the Apr 6 sync call

Severity: low Owner: Shared

Expected pause. Decisions at the sync call unblock the April plan.

Recommended next step: Hold the sync call on Apr 6 as scheduled.

Patient smile photography needed from Kairos

Severity: low Owner: Client

Hero replacements for Beach and Bartram Park landing pages waiting on patient smile imagery.

Recommended next step: Kairos to source and deliver.

Meta Pixel tracking decision pending

Severity: medium Owner: Shared

CareStack iframe embed is a candidate workaround for the Lead event tracking issue. Decision expected at the sync call.

Recommended next step: Decide at the Apr 6 sync so implementation can proceed.