Weekly WebOps Status Update

Ortho 99 Plus 1

April 20–24, 2026

On Track
Prepared by
Bear Hair Dev Consulting
Prepared date
2026-04-24
Weekly Pulse On Track Momentum: Strong

Four major tasks closed this week (Adult Braces link updates, Invisalign link updates, UTM Term tracking on all forms, and navigation bar feedback). Active collaboration with Kyra on homepage Onsite Intro SEO heading placement and copy is in flight. The monthly budget was expanded to 20 hours, and we're at 11.75 used with room to prioritize the May 4 sync call agenda.

Capacity is tracking as expected for the month (~11.75 of 20 hours used).

Site Health Snapshot

Uptime
100%
Healthy
No downtime incidents detected this week.
→stable
Security
Stable
Site remains protected.
→stable
Performance
Stable
No regressions detected after service page updates.
→stable
Backups
Healthy
Scheduled backups completed successfully.
Critical Paths
Healthy
Form tracking now includes UTM Term + source URL. Ad-group-level attribution is in place.
↑improving

Progress This Week

Marketing Enablement Complete

Adult Braces Link Redirects Updated

Financing/insurance links repointed to microsite pages; book-consult redirected to contact page (Apr 22).

Impact: Outbound flows are properly mapped. Removes dead-end links and keeps visitors in-funnel.

Marketing Enablement Complete

Invisalign Page Updated

Similar link updates and styling improvements as the Adult Braces page (Apr 22).

Impact: Both major service pages — Invisalign and Adult Braces — are now consistent and current.

Tracking & Measurement Complete

UTM Term + Source URL Tracking Added to All Forms

Implemented utm_term parameter and source URL tracking on every website form (Apr 22).

Impact: Ad-group-level attribution is now possible. Kairos can see which ad groups drive form fills and optimize spend accordingly.

User Experience Complete

Navigation Bar Draft Reviewed

Provided feedback on the proposed navigation structure (Apr 22).

Impact: Navigation direction informed ahead of the May sync — reduces the number of decisions that need to be made in-meeting.

Currently In Progress

Visibility & SEO In Progress

Homepage Onsite Intro SEO

Active collaboration with Kyra on heading placement and copy (Apr 21–22). Deciding whether to revert visual display while keeping SEO-optimized title tags.

Next step: Finalize heading approach; implement paragraph copy updates in the 'We Mean It' section and the 'Get Started' anchor text.

Next Up

  1. Finalize homepage heading display approach with Kyra.
  2. Implement 'We Mean It' paragraph copy additions (Jacksonville, FL phrasing).
  3. Update 'Get Started' anchor from 'braces near me' to 'affordable braces in Jacksonville, FL'.
  4. Prepare for the May 4 sync call — Marker.io tool implementation, landing page conversion design, and SEO task prioritization.

Risks / Blockers

Homepage Onsite Intro heading approach pending

Severity: low Owner: Shared

Awaiting decision between Kyra and Daniel on whether to revert visual heading display while keeping backend SEO-optimized title tags.

Recommended next step: Close the decision this week so the implementation can proceed.

Update SEO Landing Pages awaiting page selection

Severity: low Owner: Client

Budget is reserved for a landing page SEO update, but the specific page hasn't been selected (options: Ceramic Braces, Traditional Braces, or Teen Braces).

Recommended next step: Kairos to select the target page for the next monthly SEO update.