Weekly WebOps Status Update

Ortho 99 Plus 1

April 27–May 1, 2026

On Track
Prepared by
Bear Hair Dev Consulting
Prepared date
2026-05-01
Weekly Pulse On Track Momentum: Strong

The on-page SEO foundation is in place on both target existing pages, closing out the optimization phase Kairos scoped. Focus shifts to net-new landing page builds next, starting with Adult Orthodontics. Sync Monday, May 4.

Closed April at 20 of 20 retainer hours.

Progress This Week

Visibility & SEO Complete

Home Page — SEO On-Page Optimization Live

Shipped the home page SEO update from Kyra's spreadsheet: H1 repositioned so the keyword-rich line carries the H1, new title tag, new meta description, refreshed Onsite Intro copy, updated Get Started anchor text from 'braces near me' to 'affordable braces in Jacksonville, FL', and the matching internal link from those sections to /microsite/what-are-orthodontics.

Impact: Home page is now properly optimized for 'affordable braces jacksonville fl', with the keyword-rich line in H1 position and supporting copy and internal links flowing equity into the orthodontics microsite.

Completed 2026-04-28
Visibility & SEO Complete

What Are Orthodontics Page — SEO On-Page Optimization Live

Updated the What Are Orthodontics page (the orthodontics microsite intro) with a new title tag, meta description, H1 (changed to 'What are Orthodontic Treatments?'), Onsite Intro copy refresh, Ceramic Braces section copy update adding location phrasing, and the 'orthodontic treatment in Jacksonville, FL' internal link back to home.

Impact: Microsite intro page is now optimized for 'orthodontic treatment jacksonville fl' and routes equity back to the home page through the new paired internal links.

Completed 2026-04-28

Currently In Progress

Visibility & SEO In Progress

New Adult Orthodontics Page — In Build

Kyra delivered the content doc and spreadsheet on April 27 for the new Adult Orthodontics landing page (target keyword 'adult orthodontics jacksonville fl'). Build is in flight from the content doc structure.

Next step: Build the page out per Kyra's content doc.

Tracking & Measurement In Progress

Landing Page Heatmaps Setup

Setting up heatmap tracking on the location landing pages. Deployment sequenced to follow the new page launches so the data captures the final layouts.

Next step: Stand up heatmaps once the new pages are live.

Performance In Progress

Landing Page Google PageSpeed Insights

Working through Google PageSpeed Insights findings to improve landing page performance.

Next step: Continue performance tuning on the landing pages.

Next Up

  1. May 4 sync call: landing page conversion design and SEO task prioritization.
  2. Ceramic Braces and Invisalign landing pages queued for upcoming months (one new page per month per Kyra's cadence).

Things we need from you this week

Nothing pending from your end this week — much appreciated.

Risks

No risks to report — engagement is on track.