Weekly Status Update
July 6–10, 2026
Good monthly sync Monday, and it set up a clear-out week. Lauren's final edit went into the Phase 1 Orthodontics page Monday morning and the page wrapped up. Per Edina's decision, tracking parameters now clear after each session rather than persisting. The GA4 consent compliance work closed out, and the weird-URLs question in GA4 is confirmed outside the site-side scope, with Sunny putting her team on it. Michael has SEO tasks and a couple of blog posts coming our way next.
1.5 hours logged out of 10 for July.
Applied Lauren's final edit Monday morning and closed out the page, with buttons pointed away from the draft URL.
Impact: The Phase 1 page is done and driving toward consultations, and the monthly SEO page cadence stays on schedule.
Edina made the call at the sync: tracking parameters clear at the end of each session rather than persisting across visits. Implemented early in the week.
Impact: Attribution now behaves the way the team decided, with no lingering parameters following returning visitors.
Closed out the consent compliance thread that started with removing the Google Ads remarketing tags, with tracking gated to opt-in.
Impact: Analytics on the site aligns with consent requirements, reducing compliance exposure for the practice.
Looked into the thousands of odd URLs appearing in GA4 and confirmed they aren't coming from the site itself. Sunny is putting someone on her team on the analytics side of it.
Impact: Saves the team from chasing a site problem that isn't one, and puts the investigation where it can actually be resolved.
Have a great weekend.